The 55 secret Rules in Design and Advertising: Workflow

This is the third installment in the 55 secret Rules in Design and Advertising. So far, I have covered:

  • Part 1: Basic Rules
  • Part 2: Rules of Composition

Set 3: The Rules of Workflow and Getting it Done

Whether you are working for an advertising agency or you are a freelancer, there are a few things everybody I know in the creative business incorporates. The nature of or jobs makes it necessary to rely on a few techniques that get our creative juices flowing.

1. You laugh at nine to five

you will have to forgive me for this one – it may sound harsh and insulting to some people, but it is the full truth in the creative business. A standard 9-to-5 job is the exact opposite of what the life of a designer looks like. Especially when you freelance, you do not usually start your working day at nine in the morning, take a break at noon and clean up your desk at five. This has two main reasons:

  • There is no routine in creativity. With inspiration being the driving force of our productivity, we can’t look at the clock and say Now you have gonna be creative for eight hours. Inspiration comes and goes. you will find yourself standing up and working on a job in the middle of the night, just because you had that great idea that needed immediate attention.
  • Design is not an everyday job. A designer will not usually pull a line between work and fun. We do not go to work because we have to – but because we love what we are doing! That is, if you are a designer at heart and soul. You then (start to) notice that design is all around. You start walking through life with open eyes and absorb everything you see. Especially when you are in advertising.

2. You can spend hours and hours tweaking and turning a comp upside down, but sometimes, your first idea is still the best

Sometimes, you have this fantastic idea that you love so much. You get all excited over it. You start outlining the idea right away. At some point though, you do notice that you need a couple more ideas. That may be for the reasons mentioned above, or simply because you are such an ambitious designer, which is very good. But you simply can’t come up with anything else. Why is that?